Updated: Jan 4

At the beginning of June, we hosted Patricia Weigle of Social Truffles to teach us a little bit about Social Media and how we can best utilize it for our businesses. Patricia shared some great tips and insight that many of us had never thought of before. 

For starters, consider that there are now more than 3 billion people using social media networks across the globe. Rather it is to engage in your favorite brands or to follow celebrities, if you take advantage of social media, you can effectively reach almost half the world's population. 


The first step is determining your call-to-action and strategy. What action do you want your audience to take? Do you want them to purchase something? Visit your website? Schedule a meeting?

The next step is to understand who your audience is. When you create your posts, be sure to speak to that group of people. Ask yourself who are you talking to and why are they listening to you? This is the best way to promote your business through social media outlets. 

Step three is to make sure to take advantage of hashtags. 30 per post is Patricia’s recommendation. She recommends doing research on relevant hashtags to ensure they’re still being used and how many posts have used that hashtag. Patricia suggests using hashtags that have 50,000 - 300,000 posts, otherwise, your post will get fewer views. She warns, however, DO NOT copy and paste hashtags from one post to another. The reason for this is that your account could get flagged and/or deactivated. Eek!

Step four is to like and comment on other people’s posts. If you engage with them, they’ll engage in return. Tagging people is also helpful for getting a larger audience reach. It’s an opportunity loss if you don’t.


Understanding which platforms are used by whom will be most helpful in understanding where to focus your energy. Let’s take a deep dive into each of the top six most-used platforms and who their audience is.


Instagram is home of the influencer, with 1M monthly users, this is the best platform for brands to reach out to audiences who are willing to engage. Organic reach is possible and can be massive for your business. With Instagram, the key is to focus on the design of your posts. Keep it super simple and don’t use too much verbiage.

Patricia made three recommendations for Instagram: 1) hide your hashtags when creating stories,  2) use HopperHQ ( to schedule your posts, and 3) like and respond to all comments made on your posts. 


According to Facebook’s Press Room, there are over 2.5 billion active users, and more than 6 billion minutes are spent each day online! This platform is good for those of ages 40 and up. Facebook is great for business promotion because you can create business pages, events, and groups. This is the perfect way to get closer to your clients and gather data for your business. 

Unlike Instagram, on Facebook, you’ll want to tell more stories with your posts, host Facebook Live events, post attention-grabbing headlines, ads, and conversation starters.


LinkedIn is one of the fastest-growing networks among small business owners. With 619M users, this platform is great for someone who is looking for a job or wants to connect with a business. With content marketing playing such an important role for businesses, this can help your business establish credibility, and develop relationships with clients. LinkedIn is your social media online business card. 

Patricia’s suggestion for LinkedIn - like your own posts (something to do with the algorithms LinkedIn uses). This may help your post get more visibility.


Twitter is great for news and social events. With 300M monthly users being between ages 35-66, this platform is a male-dominated audience and is great for breaking news, bite-sized content, and connecting directly with users in real-time.


Pinterest is a DIY project place. Related to lifestyle, fashion, and inspiration, this female-heavy platform has 230M monthly users. Chances are you've built a business around something people have interest in. Unlike networks such as Facebook and Twitter, Pinterest is designed to connect with people with the things they are interested in. 


TikTok is known for its wacky videos. It’s all about having fun and using your creativity. Creating your own content is one of the least expensive ways to promote your business. You can create a hashtag challenge or work with influencers to widen your audience. If your business has a younger audience TikTok is the perfect place to capture their attention. 


How do you know if all of your beautiful effort is working? Keep track of your metrics! Track your followers, engagement, and how many people have seen your post. Ask your viewers to tag a friend, or share your post to give them some fun interaction. The longer you wait to put your company on any social media platform, the longer you are hindering your success. When social media is done correctly, it can effectively grow your business. 

If you need help growing your business through social media, Patricia is your gal! Reach out to her via her website at to schedule an appointment. You won’t be disappointed!

~Written by Abigail Rouch

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