Updated: Jan 4
You don’t have to be an expert in web design to know an out-of-date website when you see one. Most people can tell within seconds of looking at a homepage if it hasn’t been updated in 5 years, or 10. While the content of your website may be more important to you than having a shiny new look, that first glance tells your visitors a lot about what else they can expect from their experience on your site. And what’s more, updating your online presence with a new website that accurately reflects your brand usually results in more new business—I’ve seen clients experience growth within 3 months of a redesign.
So putting the aesthetics aside for a moment, let’s dig a little deeper and look at what else has changed about websites in the last 10 years:
These days, websites are much more than a source of information for your audience; they provide you with critical information about who your visitors are and what they want. Some platforms are even equipped with the tools you need to perform other marketing functions without opening a million different tabs or paying for extra services!
WiX is the platform I use with my web design clients. The platform handles all of the back-end development and has its own built-in CMS, so you don’t have to manually set-up integrations with your other marketing software, like Hubspot, Mailchimp, Google Analytics, etc. It syncs your contacts automatically, and you can create automated e-mails and send invoices directly in WiX, which allows for consistent branding across all channels.
Embedded Tools and Actions
One of the biggest shifts we’ve seen in the last 10 years is from informational text-based sites to designs that are less cluttered but more visually engaging and interactive. Sharp graphics and video no longer require expensive software to create, so visitors have come to expect quality visuals. Users also want to be able to take actions directly on your site, such as scheduling meetings, paying for services, or RSVP’ing for events. The WiX editor has an advanced grid layout that makes it easy to put graphics, text, buttons, and widgets exactly where you want them.
It’s extremely likely that some of your visitors will want to view your site on a mobile device or tablet, so responsiveness has become another web design must in the last few years. If you don’t proactively design your site to be screen responsive, chances are it will be difficult to use on these other devices.
WiX just came out with their new Editor X, which allows you to attach elements to your grid and adjust the entire page simultaneously. You control exactly how your site looks on screens of any shape and size. Personally, I’m excited about the sticky scroll feature, which isn’t available on most do-it-yourself platforms: this enables you to create boxes that remain static on the page but allow the user to scroll through the content inside them. It’s a nice touch that makes for a really professional look!
Depending on the platform and the designer you work with, it can be a really fun experience to design your site. And as a former project manager, I think it’s important to establish clear expectations. I break each project down into phases, provide my clients with videos to walk them through each one, and work according to a clear schedule so you’re never left wondering what’s coming next and when. And as a WiX partner, I have access to Customer Service should anything go awry, and I’ll train you on how to make minor updates to your new site with text and photos.
Now that you know a bit more about what today’s websites can do, let’s talk about yours! What are you looking for in a redesign? Schedule a free consultation with me and find out what’s possible.